My brother and I started Mad Beach Paddlesports on March 14, 2013. We operated with the chair and umbrella rental concession in Madeira Beach, at Archibald Park. We had just 4 stand up paddleboards and 2 kayaks. It was very slow in the beginning. Our business was based on "walk-ups" and there just weren't many. The Old Snack Shack was shut down and the parking lot was under construction. It was hard. After we started marketing, we were bringing people out to Madeira Beach. The Snack Shack was open and the beach was busy. We got more paddleboards and kayaks, some boogie boards and rafts, and some awesome LEDs for the paddleboards at night. We had succeeded. Then the city of Madeira Beach played some shady politics to give the beach concession to some insiders.